EasyWay

EasyWay is a project for Europe-wide ITS deployment on main TERN corridors driven by national road authorities and operators with associated partners including the automotive industry, telecom operators and public transport stakeholders. It sets clear targets, identifies the set of necessary ITS European services to deploy (Traveller Information, Traffic Management and Freight and Logistic Services) and is an efficient platform that allows the European mobility stakeholders to achieve a coordinated and combined deployment of these pan-European services.

EasyWay incorporates all current Euro Regions and facilitates the integration of new Member States and new areas such as the Baltic countries, Greece and Southern Italy. It reinforces the cooperation between the existing participating countries by providing a new integrated framework with clear objectives and reporting.

ITS are very effective in mitigating the negative effects of transport in Europe. To achieve a really good grip on the effects of ITS, it is necessary to put the European road user at the centre of the perspective. The White Paper, to which the EasyWay Programme is linked, sets targets for 2020 to make a positive impact on traffic flow, traffic safety and the environment. The EasyWay programme activities stretch over a seven-year period, from 2007 until 2013, but set the targets for 2020 similar to the White Paper. To promote future creativity, more ambitious targets are set for future years according to the experiences gained by the Swedish “Vision Zero” and the Hessian “Zero Congestion Vision” and will be transferred to a European scale. The targets for EasyWay are therefore projected for the year 2020. From analysis of the current effects and estimates of the potential of ITS, the following main objectives of the EasyWay Programme have been established: